1
Jul
2010
Björn it Up Baby
Baby Bjorn Babysitter Balance
I’ll admit that I like Baby Björn branding. It’s not just the clever word play, it’s that it also makes me think of Björn Borg and I can’t help but think that a little bit of his retro cool might rub off on me if I buy something from Baby Björn*. It’s his general coolness I’m aspiring to you understand, not his wardrobe at the peak of his fame – I’m not going to start wearing tight white shorts, long socks and terri towelling headbands. Though I don’t doubt there are some very fashionable people that could carry that off. I just don’t have the legs for it. Or the hair.
But I drew the line at the 80 plus euro for a baby chair/baby sitter/bouncing cradle. I remembered the metal frame strung with some slightly flexible material that people used from my youth and it didn’t seem necessary to buy an expensive, branded version. There must be dozens of alternatives I assumed. They’re so simple. Well, actually not.
6
Jun
2010
Sophie – baby’s first status symbol? And our very first giveaway.
This is her. Skinny, Parisian and chic.
I don’t know if it has hit other parts of the world yet, but here in Europe if you don’t own Sophie, you may as well stay home – or stay hidden underneath the sun protector in your buggy or other baby anti-humiliation techniques. There is no way you could face life in the sandpit without knowing that you had Sophie waiting for you at home. Yes my friends – it’s not about highchairs or cots or even your designer buggy – if you don’t own Sophie La Giraffe, you are nobody.
Furthermore, if you don’t buy your baby one immediately, you are probably sentencing your child to a lifetime of lunches alone and dodgy denim choices (I have no memories like this to relate to, only ever having been seen wearing cool, up to the minute, always in fashion jeans. Cough denim hotpants cough).
But why? Why this French phenomenon? There are fifty five million different squeezy toys for babies (I counted), what makes Soph different? I’ll hazard a few (dodgy) guesses….
- She is French. Probably Parisian. And female. All Parisian women are skinny, chic, classic and colour coordinated. So is Sophie.
