Björn it Up Baby

Baby Bjorn Babysitter Balance

I’ll admit that I like Baby Björn branding.  It’s not just the clever word play, it’s that it also makes me think of Björn Borg and I can’t help but think that a little bit of his retro cool might rub off on me if I buy something from Baby Björn*. It’s his general coolness I’m aspiring to you understand, not his wardrobe at the peak of his fame – I’m not going to start wearing tight white shorts, long socks and terri towelling headbands.  Though I don’t doubt there are some very fashionable people that could carry that off.  I just don’t have the legs for it. Or the hair.

But I drew the line at the 80 plus euro for a baby chair/baby sitter/bouncing cradle.   I remembered the metal frame strung with some slightly flexible material that people used from my youth and it didn’t seem necessary to buy an expensive, branded version.  There must be dozens of alternatives I assumed. They’re so simple.  Well, actually not.  Read more...